Defining digital solutionswith systemic rigor
+15 years architecting high-impact products via engineering logic & curated design.Senior Architect in Product · Design Ops · UX/CRO · Growth
Volkswagen website
Strategic UX & Usability engineering to enhance user-centricity and…
Movertis
Leading the 360° product strategy and growth architecture for a GPS fleet…
Studio Projects
8 years of cross-functional leadership for agencies and startups,…
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This is a technical portfolio, system architecture, AI workflows, and a DevLog. It doesn't do it justice on mobile. Open it on your computer or send the link to yourself.
Kerning LABS®
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These projects are part of Kerning LABS® — my product studio where business logic meets conversion design.Every case study documents the full process: from strategy and architecture to deployment and real commercial results.
+15 YEARS OF PRODUCT & RIGOR
Human and Creative
I am a Senior Product Architect & Growth Strategist with a unique background: 12 years in civil engineering and 15 leading high-scale digital products. This trajectory allows me to merge engineering precision with strategic design to architect robust, scalable, and high-performing digital products.
Specializing in Systemic Rigor and my UX Pyramid Method®, I go beyond aesthetics to focus on product architecture, Design Ops, and UX/CRO. I don't just manage projects; I engineer products that align business goals with user needs through Applied AI and technical rigor.
I lead strategic consulting, helping companies transform complex visions into roadmaps and profitable digital products. Integrating Design Ops with systemic rigor, I ensure assets are built to scale, minimizing technical debt while maximizing ROI.
Tagline
Methodology
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more. Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
+15
Years
+120
Projects
+2000
Pages of Brief
+10K
Cups of coffee ☕
Feedback of Rafel
15+ years merging engineering logic with curated design and UX/CRO. An approach driven by systemic rigor that consistently leaves clients surprised by its depth.
Account manager | DDB Barcelona
Rafel nos ayudó mucho en un proyecto largo y ambicioso para nuestro cliente Volkswagen. Su actitud y predisposición siempre fueron bien acogidas y valoradas.
Technological advisor at Movertis
Rafel is creative, dynamic, he is excellence. Responsible, resilient and decisive, contagious curiosity and the desire to always take a step forward, a wonderful...
UX Designer | DDB Barcelona
He’s an absolute team-player, always ready to solve problems or challenges thrown at him with sound IxD and UI proposals, thus improving the overall user...
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