Real state advisor that find the best option according to your economy.

In 2018 I studied a Master of UX/UI at EsDesign Barcelona.

Saldedudas.com was a 2-month project of Master, in which I developed all the phases of a new digital product, from the ideation, generation of ideas, testing and validation of the ideas to the entire UX/UI design of the MVP.


#1 Research

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The first step, was to work on the first subject of the project:
Digital Media Strategy. My goal was to focus getting a general idea of the current social, technological and creative situation to develop a creative process that would allow me to select and validate ideas.

  • Generation of ideas
  • Previous context
  • Discussion and focus
  • Bases and criteria
  • Lateral thinking
  • Exploring ideas
  • Idea validation
  • User interviews
  • Definition
  • MVP
  • Business model
  • Content design

#2 Definition

Backhand Index Pointing Right on Apple iOS 13.3Mobile Phone on Apple iOS 13.3

The idea of which was defined based on conclusive studies and user tests, was to create a social project to help people decide to know which is the best option when buying or renting their home.

An online platform that worked thanks to big data. The user had to fill out a form according to their economy and data showed them the best option. That is why the name means “Saldedudas” No doubts in spanish.

#3 Look&Feel

UI Design

I designed a complete guidelines, assets & prototype for Developers.

  • Guidelines
  • Brand
  • Colour Palette
  • Interaction
  • Typography
  • Headers styles (H)
  • Buttons
  • Iconography

#4  Architecture

Page with Curl on Apple iOS 13.3Pencil on Apple iOS 13.3

I designed architecture, hierarchy & usability for the App version, focused on design user centered.  In the wireframes, I added visual information about the interface, for example the elements status and all the technical indications of the design interaction.

  • Sitemap
  • Flow navigation
  • Wireframes
  • Design Interaction
  • UI definition

Need more?

Download the keynote of the Project Waving Hand