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"Sal de dudas" a Real Estate App that find the best option to buy according your economy with machine learning.

In 2018 I studied a Master of UX/UI at EsDesign Barcelona."Sal de dudas" was a 2-month project of Master on I developed all the phases of a new digital product, from the ideation, generation of ideas, testing and validation of the ideas to the entire UX/UI design of the MVP.

#1 Research

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The first step, was to work on the first subject of the project:
Digital Media Strategy. My goal was to focus getting a general idea of the current social, technological and creative situation to develop a creative process that would allow me to select and validate ideas.

Generation of ideas
Previous context
Discussion and focus
Bases and criteria
Lateral thinking
Exploring ideas
Idea validation
User interviews
Definition
MVP
Business model
Content design

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#2 Definition

The idea of which was defined based on conclusive studies and user tests, was to create a social project to help people decide to know which is the best option when buying or renting their home.

An online platform that worked thanks to big data. The user had to fill out a form according to their economy and data showed them the best option. That is why the name means “Saldedudas” No doubts in spanish.

#3 Look&Feel

UI Design

I designed a complete guidelines, assets & prototype for Developers.

Guidelines
Brand
Colour Palette
Interaction

Typography
Headers styles (H)
Buttons
Iconography

#4 Architecture

I designed architecture, hierarchy & usability for the App version, focused on design user centered. In the wireframes, I added visual information about the interface, for example the elements status and all the technical indications of the design interaction.