A great adventure that give me experience creating digital products for clients and agencies







Product Designer UX/UIGraphic DesignContent MarketingManagementCEO

User researchUX StrategyIdeationWeb DesignUI DesignInteraction designWireframingContent Marketing

Nov 2013-Dec 2019


I designed +80 projects during 8 years in agencies, startups and freelance creating all the digital strategies of the new products or services, designing, developing and iterating the best solutions.

Before I finished my studies, I was already working with small clients, then when I finished I founded my small studio in Reus (Tarragona) in 2016.

I started with small Branding projects, but later they were 360º projects in which I was in charge of the entire digital transformation of the company or product.

They were years of intense market, product and service research to offer creative and efficient solutions to my clients.

The Process

1— Briefing

Once the order arrived, he asked me to prepare a Briefing with the client where he asked all questions about the new project.
It should be said that I have made Briefings of more than 30 pages.

  • Context & History
  • Product or service
  • Market & Target
  • Look & Conclusions

2— Methodology

I established my workflow in such a way that me was in charge of the product research, ideation, definition, design and development. All in agile environment, productive & organized.

  • Design Thinking
  • Ideation
  • Architecture
  • User Experience
  • Agile environment


User Landing Page

We used on our wireframes colour-coding to create a balanced and user-centred homepage. With a new architecture based on user needs, product values and, above all, the advantages it would obtain (economic, time)

💚 GREEN: Conversion
❤️ RED: Added value / Emotional
💙 BLUE: Product

The idea was to have an impactful header and engaging photo just in the middle that would show the product purpose with CTA. Then we would move on to values proposal & product with one banners of conversion. Finally, in the bottom, we included the most important CTA with the specific case study.







Pages of Brief


Cups of coffee ☕

Feedback of Rafel

Eloi Camacho

Architect | eloicamacho.com

Muy profesional, resolutivo y con buenas ideas. Sin duda, recomiendo sus servicios para todo aquel que se lo este planteando.


Karolis Budreckas

CEO | Imaweik.com

Tres palabras: creativo, resolutivo y profesional. Un placer trabajar con él por su actitud positiva y amigable. Sin duda recomiendo cualquiera de sus servicios.


Sara Blanco

Interiorist | Tdstudio.es

Rafel nos diseñó toda la estrategia digital de la empresa. Totalmente recomendable, nos encanta lo que hace y eso se refleja en el resultado final.


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