🤭 Oops! Sorry

The mobile version is not created.
I'm working.

Please visit on desktop version.

A great adventure that gave me experience creating digital products for clients and agencies







Product Designer UX/UIGraphic DesignContent MarketingManagementCEO

User researchUX StrategyIdeationWeb DesignUI DesignInteraction designWireframingContent Marketing

Nov 2013-Dec 2019


I designed 80+ projects over 8 years in agencies, startups, and freelancing, creating digital strategies for new products and services, and planning, developing, and iterating the best solutions.

I began working with individual clients before I finished my studies at university. After graduating, I opened my studio in Reus (Tarragona) in 2016.

I started with small Branding projects, which later became 360º projects in which I was in charge of the entire digital transformation of the company or product. These were years of intense market, product and service research to offer creative and efficient solutions to my clients.

The Process

1— Briefing

Upon receiving an order, I work closely with clients to prepare a briefing. During this time, I welcome clients to ask any questions they have about the new project. Briefings can be as detailed as they need to be; some so comprehensive they exceed 30 pages.

  • Context & History
  • Product or service
  • Market & Target
  • Look & Conclusions

2— Methodology

I am in charge of my clients’ projects every step of the way, from product research, through ideation, definition and design, all the way through to development. My process is agile, productive and organized; my workflow always yielding results that go above and beyond my clients’ expectations.

  • Design Thinking
  • Ideation
  • Architecture
  • User Experience
  • Agile environment


User Landing Page

We used on our wireframes colour-coding to create a balanced and user-centred homepage. With a new architecture based on user needs, product values and, above all, the advantages it would obtain (economic, time)

💚 GREEN: Conversion
❤️ RED: Added value / Emotional
💙 BLUE: Product

The idea was to have an impactful header and engaging photo just in the middle that would show the product purpose with CTA. Then we would move on to values proposal & product with one banners of conversion. Finally, in the bottom, we included the most important CTA with the specific case study.







Pages of Brief


Cups of coffee ☕

Feedback of Rafel

Eloi Camacho

Architect | eloicamacho.com

Muy profesional, resolutivo y con buenas ideas. Sin duda, recomiendo sus servicios para todo aquel que se lo este planteando.


Karolis Budreckas

CEO | Imaweik.com

Tres palabras: creativo, resolutivo y profesional. Un placer trabajar con él por su actitud positiva y amigable. Sin duda recomiendo cualquiera de sus servicios.


Sara Blanco

Interiorist | Tdstudio.es

Rafel nos diseñó toda la estrategia digital de la empresa. Totalmente recomendable, nos encanta lo que hace y eso se refleja en el resultado final.


Thinking about a project or idea?

Let's talk...