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A great adventure that gave me experience creating digital products for clients and agencies
Project
Freelance
Role
Tasks
Duration
Link
Product Designer UX/UI
Graphic Design
Content Marketing
Management
CEO
User research
UX Strategy
Ideation
Web Design
UI Design
Interaction design
Wireframing
Content Marketing
2013-2021
Files
I designed 80+ projects over 8 years in agencies, startups, and freelancing, creating digital strategies for new products and services, and planning, developing, and iterating the best solutions.
I began working with individual clients before I finished my studies at university. After graduating, I opened my studio in Reus (Tarragona) in 2016.
I started with small Branding projects, which later became 360º projects in which I was in charge of the entire digital transformation of the company or product. These were years of intense market, product and service research to offer creative and efficient solutions to my clients.
Tools used
The Process
1— Briefing
Upon receiving an order, I work closely with clients to prepare a briefing. During this time, I welcome clients to ask any questions they have about the new project. Briefings can be as detailed as they need to be; some so comprehensive they exceed 30 pages.
- Context & History
- Product or service
- Market & Target
- Look & Conclusions
2— Methodology
I am in charge of my clients’ projects every step of the way, from product research, through ideation, definition and design, all the way through to development. My process is agile, productive and organized; my workflow always yielding results that go above and beyond my clients’ expectations.
- Design Thinking
- Ideation
- Architecture
- User Experience
- Agile environment
Architecture
User Landing Page
We used on our wireframes colour-coding to create a balanced and user-centred homepage. With a new architecture based on user needs, product values and, above all, the advantages it would obtain (economic, time)
💚 GREEN: Conversion
❤️ RED: Added value / Emotional
💙 BLUE: Product
The idea was to have an impactful header and engaging photo just in the middle that would show the product purpose with CTA. Then we would move on to values proposal & product with one banners of conversion. Finally, in the bottom, we included the most important CTA with the specific case study.
Conclusions
+8
Years
+80
Projects
+2000
Pages of Brief
+10k
Cups of coffee ☕
Feedback of Rafel
Eloi Camacho
Architect | eloicamacho.com
Muy profesional, resolutivo y con buenas ideas. Sin duda, recomiendo sus servicios para todo aquel que se lo este planteando.
Karolis Budreckas
CEO | Imaweik.com
Tres palabras: creativo, resolutivo y profesional. Un placer trabajar con él por su actitud positiva y amigable. Sin duda recomiendo cualquiera de sus servicios.
Sara Blanco
Interiorist | Tdstudio.es
Rafel nos diseñó toda la estrategia digital de la empresa. Totalmente recomendable, nos encanta lo que hace y eso se refleja en el resultado final.