Engineering the gap between logic and humanity

My professional journey spans 27 years, divided into two major stages that now converge into a single, powerful vision:

• 12 years in civil engineering: where i forged my foundation of systemic rigor, millimetric precision, and the ability to manage critical infrastructures.
• 15 years leading it strategy: transforming businesses through solution architecture, ux/cro, and high-impact project management.

My approach: rigor with soul

I don’t believe in empty technology. My philosophy, the «human and creative approach,» seeks the perfect balance between systems logic and human empathy. Throughout my career, I have led digital strategies for brands like volkswagen, caixabank, and lidl, while helping startups build scalable foundations from the ground up.

Innovation & methodology

To guarantee measurable results and profitability in every investment, I apply my own validated frameworks:

• Método Pirámide UX: a proprietary end-to-end framework designed to align design and technology with real business goals. More Info
• Método Clara®: an innovative model merging science, technology, and talent detection. This specialized software tool helps organizations and individuals discover their natural talent and purpose, optimizing talent management through analytical and vital coherence. More info

Beyond systems

I remain a life enthusiast and a continuous learner. My creativity extends far beyond code or strategy; It thrives through:

• Art: my personal project sansoart.com, where I have explored painting since 2012.
• Music & nature: I find my balance playing the piano or trekking through the mountains.

I am an empathetic, creative professional and a firm believer in the rigor of purpose. I seek projects with a real impact, where I can inspire human teams to build robust, meaningful digital solutions.